Best Reference Books – Industrial Marketing

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We have compiled the list of Top 10 Best Reference Books on Industrial Marketing subject. These books are used by students of top universities, institutes and colleges. Here is the full list of top 10 best books on Industrial Marketing along with reviews.

Kindly note that we have put a lot of effort into researching the best books on Industrial Marketing subject and came out with a recommended list of top 10 best books. The table below contains the Name of these best books, their authors, publishers and an unbiased review of books on "Industrial Marketing" as well as links to the Amazon website to directly purchase these books. As an Amazon Associate, we earn from qualifying purchases, but this does not impact our reviews, comparisons, and listing of these top books; the table serves as a ready reckoner list of these best books.

1. “Industrial Marketing” by Francis Cherunilam

“Industrial Marketing” Book Review: The book covers the syllabus of the Industrial Marketing of the Management and Commerce courses. It highlights the fundamentals as well as concepts of industrial marketing. This book fills this void to a considerable extent. The book is comprehensive, concise and lucid and has a number of illustrative diagrams and tables which make recapitulation and presentation easy for the students. The book also contains a number of Cases-very small to medium size, a discussion of which will help get more into and practical orientation to the subjects.

2. “Industrial Marketing” by Milind T. Phadtare

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“Industrial Marketing” Book Review: The book is a useful resource for students of management. It aims at providing better conceptual understanding of industrial marketing, as well as, enhancing the skills required in its practice. It gives a detailed overview of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing. The book discusses product mix, price mix, marketing channels, marketing control, and project marketing. It shows the importance and selection criteria of marketing channels and also gives an explanation on commercial clauses and contents of documents. The book contains real-life examples, diagrams and tables for a better understanding of the subject.

3. “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by Kim

“Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant” Book Review: The book summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. It presents a compelling case for pursuing strategy with a creative, not combative, approach. The book emphases on value innovation and stakeholder engagement alone make this book useful or both executives and students of business. It provides a systematic approach to making the competition irrelevant. The book also highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.

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4. “Industrial Marketing: Analysis, Planning and Control” by Reeder

“Industrial Marketing Analysis, Planning and Control” Book Review: The book Provides an overview of industrial marketing. It includes a section on industrial marketing environments, with reference to international considerations. It also discusses about high-technology exports and a consideration of such critical areas as the resellers market, and computerized techniques. The book covers topics such as dimensions of industrial marketing, Nature of Industrial Buying as well as strategic formulation in industrial market. It also features a section on managing advertising along with formulating pricing policies.

5. “The 22 Immutable Laws Of Branding” by Al Ries and Laura Ries

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“The 22 Immutable Laws Of Branding” Book Review: This book provides knowledge on branding, distilling complex theories and principles behind the key marketing term. The book examine brand-blazing strategies from the world’s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand. It l proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. It also tackles one of the most challenging marketing problems today which is branding on the Web. It discusses controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands.

6. “Dynamics of Industrial Relations” by C B Mamoria
7. “Industrial Marketing” by Hory Sankar Mukerjee

“Industrial Marketing” Book Review: The objective of this textbook is to develop an interest among the students for the concept of Industrial Marketing. Each chapter of this book contains ‘mind power’ at the beginning and at the end. The book convers topics about Industrial Marketing Environment, industrial Buying and Buying Behaviour. It also highlights Strategic Planning Process. The book provides an overview on Marketing Logistics and Supply Chain Management along with Managing Customer Relationship. It gives a detailed description of Business Ethics and Corporate Social Responsibility. The book contains case studies for better understanding purpose.

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8. “Business Marketing (Industrial Marketing)” by Dr Francis Cherunilam

“Business Marketing (Industrial Marketing)” Book Review: The book covers the syllabus of the Industrial Marketing of the Management and Commerce courses. It highlights the fundamentals as well as concepts of industrial marketing. This book fills this void to a considerable extent. The book is comprehensive, concise and lucid and has a number of illustrative diagrams and tables which make recapitulation and presentation easy for the students. The book also contains a number of Cases-very small to medium size, a discussion of which will help get more into and practical orientation to the subjects.

9. “Industrial Marketing” by P K Ghosh

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“Industrial Marketing” Book Review: The book is designed to meet the requirement of management students. It provides coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel. The book also highlights price planning for industrial goods and services. It consists of tables, flow charts, and diagrams to make the reader understand in a simpler manner. It discusses the role of personal selling in industrial marketing, customer satisfaction, and industrial marketing research. The book also offers details about standard and fabricated industrial products and capital equipment and services.

10. “Industrial Marketing” by Badi and N V
People who are searching for Free downloads of books and free pdf copies of these top 10 books on Industrial Marketing – we would like to mention that we don’t have free downloadable pdf copies of these good books and one should look for free pdf copies from these Authors only if they have explicitly made it free to download and read them.

We have created a collection of best reference books on "Industrial Marketing" so that one can readily see the list of top books on "Industrial Marketing" and buy the books either online or offline.

If any more book needs to be added to the list of best books on Industrial Marketing subject, please let us know.

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Manish Bhojasia - Founder & CTO at Sanfoundry
Manish Bhojasia, a technology veteran with 20+ years @ Cisco & Wipro, is Founder and CTO at Sanfoundry. He is Linux Kernel Developer & SAN Architect and is passionate about competency developments in these areas. He lives in Bangalore and delivers focused training sessions to IT professionals in Linux Kernel, Linux Debugging, Linux Device Drivers, Linux Networking, Linux Storage, Advanced C Programming, SAN Storage Technologies, SCSI Internals & Storage Protocols such as iSCSI & Fiber Channel. Stay connected with him @ LinkedIn | Youtube | Instagram | Facebook | Twitter