Marketing Books

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We have compiled the list of Best Reference Books on Marketing subject. These books are used by students of top universities, institutes and colleges. Here is the full list of best books on Marketing along with reviews.

Kindly note that we have put a lot of effort into researching the best books on Marketing subject and came out with a recommended list of best books. The table below contains the Name of these best books, their authors, publishers and an unbiased review of books on “Marketing” as well as links to the Amazon website to directly purchase these books. As an Amazon Associate, we earn from qualifying purchases, but this does not impact our reviews, comparisons, and listing of these top books; the table serves as a ready reckoner list of these best books.

List of Marketing Books with author’s names, publishers, and an unbiased review as well as links to the Amazon website to directly purchase these books.

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1. Integrated Marketing Communication

1. “Integrated Marketing Communications” by Kirti Dutta

“Integrated Marketing Communications” Book Review: This book is designed for postgraduate management students and mainly for marketing students. This book contains several industrial examples, many examples of case studies, and all concepts for marketing communications skills so that students can easily understand the communication. This book starts with a basic introduction of Integrated marketing communications and the respective environment for it. Topics like marketing communication tools, advertisement, mobile marketing, sales promotion, personal selling and public relations, basic needs of IMC are discussed here. The impact of media, brand building and integration of global marketing with ethical and social perspectives are also conferred here. Except for those topics, this book also provides practicing problems which can help readers to get a full idea about this topic.

2. “Integrated Advertising, Promotion and Marketing Communications” by Clow

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“Integrated Advertising, Promotion and Marketing Communications” Book Review: This book is useful for undergraduate marketing students and pursued industry professionals. This book contains brief discussions about advertising, promotions and communications. This book comes up with information about the process and welfare of IMC campaigns so that students can get an idea about the following topic. A non profit sample plan is provided in the back cover of the book which builds an outline of a customized advertising plan. This book also contains task managers which manage all steps. All instructions and all steps are conferred through the software which can help students for their better understanding about the following topic.

3. “Advertising and Integrated Marketing Communications” by Kruti Shah

“Advertising and Integrated Marketing Communications” Book Review: This book is designed for advertising and integrated marketing communications which builds a proper balance between theory and practices. This book covers topics like basic concepts of integrated marketing communications and major tools and techniques of it. This book comes with major communication tools like the internet, social media. The latest trends of mobile Communication like TAM surveys, MIB regulations, and ASCI decisions are also discussed here. This book comes with detailed info of every topic and numerical practice examples, summaries, exercises, critical thinking questions to make the concepts clear. This book provides a total 20 chapters with brief discussions for better understanding about the subject.

4. “Integrated Retail Marketing Communication” by Sudhakar G P

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“Integrated Retail Marketing Communication” Book Review: The book is useful for postgraduate management students and PG diploma students of retail Communications Management. The following book comes up with a complete review and survey of many facts about retail Communications, strategy and its application. The book deals with several topics like understanding why retailers need to create brands. Topics like the availability of various positioning Communication tools which need to integrate retail Communications for success are also conferred here. This book contains several examples and applications of many concepts that help to understand the concepts much better.

5. “ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE” by George Belch and Michael Belch

“ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PROSPECTIVE” Book Review: This book is designed for better understanding of total concept with special focus on integrated marketing communications. The following book also confirmed the importance of marketing strategy for promotion and advertisement. The book is useful for introducing students to the rapid changing field of advertising and promotion. This book contains more than an introductory advertising system which helps students to get a full idea about the topic. This book mainly focused on the marketing and advertising industry for a specific amount of time which convey the text of advertising and promotion in different ways.

6. “Integrated Marketing Communication: Pentacom” by Malaval/Kumar

“Integrated Marketing Communication: Pentacom” Book Review: The following book is designed for business students, university pursuing students in management and mass communication. This book is created in a unique pattern on integrated communication. The book mainly concentrates on five major categories of Communications like B-to-C, B-to-B, internal, corporate, and financial. This book is useful for readers for it’s understandable Communication in five major categories like consumers, business customers, clients, and public authorities. This book contains topics like customer goods manufacturers, industrial good companies, public administration in non-government and non-profit organizations. This book is famous for its application related approach that helps to understand the concepts much better. This book provides a total of 17 chapters including brief discussions to make the concepts clear.

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7. “Marketing Communications, 4/E (An Integrated Approach)” by Jonathan Taylor and P R Smith

“Marketing Communications, 4/E (An Integrated Approach)” Book Review: This book is designed with new cases, statistical and Communications techniques including fresh stories and a new theme of Communication tools. This book was accepted as an internet best seller. The following book also registered as a “marketing classic” by marketing society and “marketing major” by chartered institute of marketing. This book deals with the SOSTAC planning system which is covered throughout the whole book. This book comes with Unique illustration, colour photographs which are even very much helpful for students for understanding the current international business scenario.

8. “Advertising Promotion and Other Aspects of Integrated Marketing Communications” by Terence A Shimp

“Advertising Promotion and Other Aspects of Integrated Marketing Communications” Book Review: This Book designed for Advertising, Promotion and also for integrated communications. The book covers topics like time honored methods and newest developments in the field. This book contains fundamentals of integrated communications, advertising, promotion related to planning, sales and public relations etc. The book deals with main topics like enormous popularity of social media outlets, online practices, viral Communications and personal selling in companies with effects of traditional marketing. It contains detailed information about changes to the environmental, regulatory system and ethical issues of integrated communications. The book has place based applications, privacy, global marketing and advertising campaigns that help to understand the concepts much better.

9. “Integrated Marketing Communication: Trends and Innovations” by Shridha Jain

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“Integrated Marketing Communication: Trends and Innovations” Book Review: The book is designed for different types of vehicles which communicate with consumers. This book also provides information that consumers do not need to follow all types of marketing communications rules like sports marketing which is the fastest growing area of marketing communications. It contains details about Advance understanding of marketing. The book covers topics like marketing in a comprehensive way, major discussion in Marketing and Communications. Communication shows up like sneakers, ethics, risky behaviour, investments are also conferred here. This book comes up with all details about marketing including Communications and distributing channels which make Market strategy faster and easier.


2. Advertising, Corporate Communication and Marketing

1. “Effective Business Communication” by Herta Murphy and Herbert Hildebrandt

“Effective Business Communication” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses how to improve communication skills for becoming a business manager. It discusses the current research and academic principles. It covers various topics like presentations, reports, letters and memos. It also examines the non-verbal communication like intercultural communication and message design. This book has included many tables and illustrations. It also has many real-life case-studies.

2. “Corporate Communication” by Paul A Argenti

“Corporate Communication” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the topic of corporate communication in detail. It also discusses the changes that have occured in business environments in the last few decades. It reviews the importance of strategies and communication systems for businesses. It also discusses topics like community involvement, philanthropy and environmental activities. This book has included many tables and illustrations. It also has many real-life case-studies.

3. “Digital Strategies for Powerful Corporate Communications” by Paul A Argenti and Courtney M Barnes

“Digital Strategies for Powerful Corporate Communications” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the explosion of youtube, social networks and blogs. It discusses how these modern day websites are having a great impact on business since mechanical manufacturing. It covers the topics of traditional corporate hierarchies and the empowerment of customers and employees. It discusses the new digital communication strategies based on inclusion, authenticity and transparency. This book has included many tables and illustrations. It also has many real-life case-studies.

4. “Marketing Management 15/e (Four Color)” by Kotler

“Marketing Management 15/e (Four Color)” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the changing world of marketing. It also discusses the best practices of today’s marketing theory. It reviews the current, engaging and comprehensive marketing management. It examines many digital marketing techniques like social media marketing, content marketing and email marketing. This book has included many tables and illustrations. It also has many real-life case-studies.

5. “Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler

“Marketing 4.0: Moving from Traditional to Digital” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the changing consumer landscape and increasingly connected world. It also discusses the need and concepts of various digital marketing techniques. It examines the short attention span of today’s consumer, and the need to catch their attention in a very effective way. It covers the topics of shifting power dynamics, marketing paradoxes and the increasing splintering in culture. This book has included many tables and illustrations. It also has many real-life case-studies.

6. “The 22 Immutable Laws Of Marketing” by Al Ries and Jack Trout

“The 22 Immutable Laws Of Marketing” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the fundamental principles of marketing and advertising. It also discusses the simple but powerful rules of marketing and sales. It reviews the difference of marketing and branding. It includes the case-studies of companies who tried to replace marketing strategies with big budgets and failed miserably. This book has included many tables and illustrations. It also has many real-life examples.

7. “Objective Marketing Aptitude” by Experts Compilation

“Objective Marketing Aptitude” Book Review: This book is written for the students of MBA in marketing. It can also be used by aspirants of banking exams as a reference. This book covers the topics of marketing aptitude and computer awareness. It also covers the topics of pricing, advertising, market segmentation and marketing mix. It reviews the concepts of personal selling, channels of distribution and consumer behaviour. It examines the concepts of marketing environment, sales promotion and consumer protection. This book has included many tables and illustrations. It also has many real-life case-studies.

8. “Advertising: Planning and Implementation” by Singh R

“Advertising: Planning and Implementation” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the revolution of the advertising world by the invention of the internet, desktop publishing and e-commerce. It covers the topics of web advertising and other important aspects of advertising. It also reviews integrated marketing communications and the changing face of the advertising world. It includes a large number of ads from the present and the past to illustrate the concepts well. This book has included many tables and illustrations. It also has many real-life case-studies.

9. “The Art Of Creative Thinking” by Rod Judkins

“The Art Of Creative Thinking” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the transformation of society and business through a deeper understanding of human creativity. It also covers the behaviours of successful creative thinkers and how we can learn from them. It reviews the success stories of many Nobel prize winners. It discusses how to think creatively, and also discusses the concept of graphic nudity. This book has included many tables and illustrations. It also has many real-life case-studies.

10. “Advertising and Promotion: An Integrated Marketing Communications Perspective” by Belch

“Advertising and Promotion: An Integrated Marketing Communications Perspective” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the fast changing field of promotion and advertising.This book is mainly designed for a globalised world which constantly creates new things. This book contains descriptive ideas about the role of advertising and promoting new products and spreading creating awareness across the world. The following book also deals with Basic Concept of integrated marketing communication, essentials of marketing, promote advertising around the world are discussed here. This book also comes up with special focus on integrated marketing communications and the process of establishing the importance of the marketing system via promotion and advertisement. Except those topics the author also discussed about the evaluation of today’s marketing strategy, boundaries of advertising for achieving success. Basic concepts and information about new undertaken brands and their marketing strategy for extending consumer demands are also considered in this book. It discusses more promotional programs other than marketing. It covers the topics of integrated marketing communications and planning the marketing program. It reviews how a business can use the promotional tools to build a relationship with their users. This book has included many tables and illustrations. It also has many real-life case-studies.


3. Advertisement and Publicity

1. “Promotional Advertisements” by Emily Dickinson

“Promotional Advertisements” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the concept of digital marketing in detail. It discusses how online marketing can be used for promoting various brands. It reviews the various parts of digital marketing like email marketing, sms marketing and facebook advertising. It also presents the concepts of instagram marketing and youtube marketing. This book has included many tables and illustrations. It also has many real-life case-studies.

2. “Online Business Publicity” by Stephen King

“Online Business Publicity” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the research of SEO keywords. It also covers the topics of creating a reputation through messages, images, videos, etc. It also reviews the handling of influencers and social media accounts. It reviews the concepts of digital marketing and its parts in detail. This book has included many tables and illustrations. It also has many real-life case-studies.

3. “Online Reputation Management For Dummies” by Lori Randall Stradtman

“Online Reputation Management For Dummies” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the step by step guide to create an online reputation system. It also discusses the steps to create a solid and productive management system. It covers the topics of dealing with online reputation crisis. It also presents the concept of managing a reputation team. This book has included many tables and illustrations. It also has many real-life case-studies.

4. “Advertisement Training” by Robert Frost

“Advertisement Training” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book teaches the basic fundamentals of advertising. It gives many advertising ideas and discusses how to create advertising campaigns. It also discusses the integration of digital platforms and traditional techniques. It reviews the writing of ad copy and mail campaigns. This book has included many tables and illustrations. It also has many real-life case-studies.

5. “Training for Advertisement” by Herman Melville

“Training for Advertisement” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses how to work with ad agencies and advertising partners. It also discusses the techniques of writing ad copy for various offline and online platforms. It reviews the new trends in digital marketing and how it gives rise to personal marketing. It also examines the use of offline marketing strategies like print ads to reach the customers. This book has included many tables and illustrations. It also has many real-life case-studies.

6. “Advertisement Policies” by Margaret Mitchell

“Advertisement Policies” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the many advertising policies laid out by big ad networks like Facebook ,Google, etc. It also reviews that advertisements should not be misleading or deceptive. It examines the clear identification of both the product/service offered and the advertiser as well. It discusses the orientation of advertisement as personal, sexual or religious in nature and how it can harm the image of a company. This book has included many tables and illustrations. It also has many real-life case-studies.

7. “Careers For Creative People: Advertising: and some real world advice from ridiculously talented individuals doing jobs they love” by Chris Gomersall and Dan Keston

“Careers For Creative People: Advertising: and some real world advice from ridiculously talented individuals doing jobs they love” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses in detail the marketing strategies to be used in Facebook. It discusses how to turn the creativity in advertising into a professional career. It reviews the business and social politics of the creative world. It reveals various truths about the advertising industry and discusses the various career paths in this field. This book has included many tables and illustrations. It also has many real-life case-studies.

8. “How to Write a Good Advertisement” by Victor O Schwab

“How to Write a Good Advertisement” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the tips and tricks to write a good advertisement. It reviews the writing of a hard-hitting and powerful ad copy. It discusses how a good ad can make the products or services irresistible to the consumers. It also discusses how to become an expert copywriter from mail-order entrepreneurs. This book has included many tables and illustrations. It also has many real-life case-studies.

9. “Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)” by Judith Williamson

“Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the fundamental principles of advertisements. It also discusses the inner meaning of many smaller details of the advertisements. It covers the topics of influencer marketing strategy, brand identity and strategy and graphic design. It also covers the concepts of viral marketing, content marketing and social media marketing. This book has included many tables and illustrations. It also has many real-life case-studies.

10. “Traction: How Any Startup Can Achieve Explosive Customer Growth” by Gabriel Weinberg and Justin Mares

“Traction: How Any Startup Can Achieve Explosive Customer Growth” Book Review: This book is written for the students of MBA in marketing. It can also be used by startup founders as a reference. This book discusses how startups can get more traction and gain more customers. It discusses the three-step framework for building a customer base. It reviews the business needs of growth sustainability. It also examines trending tactics of online marketing. This book has included many tables and illustrations. It also has many real-life case-studies.

People who are searching for Free downloads of books and free pdf copies of these books on Marketing – we would like to mention that we don’t have free downloadable pdf copies of these good books and one should look for free pdf copies from these Authors only if they have explicitly made it free to download and read them.

We have created a collection of best reference books on “Marketing” so that one can readily see the list of top books on “Marketing” and buy the books either online or offline.

If any more book needs to be added to the list of best books on Marketing subject, please let us know.

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Manish Bhojasia, a technology veteran with 20+ years @ Cisco & Wipro, is Founder and CTO at Sanfoundry. He lives in Bangalore, and focuses on development of Linux Kernel, SAN Technologies, Advanced C, Data Structures & Alogrithms. Stay connected with him at LinkedIn.

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