Best Reference Books – Integrated Marketing Communication

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We have compiled the list of Top 10 Best Reference Books on Integrated Marketing Communication subject. These books are used by students of top universities, institutes and colleges. Here is the full list of top 10 best books on Integrated Marketing Communication along with reviews.

Kindly note that we have put a lot of effort into researching the best books on Integrated Marketing Communication subject and came out with a recommended list of top 10 best books. The table below contains the Name of these best books, their authors, publishers and an unbiased review of books on "Integrated Marketing Communication" as well as links to the Amazon website to directly purchase these books. As an Amazon Associate, we earn from qualifying purchases, but this does not impact our reviews, comparisons, and listing of these top books; the table serves as a ready reckoner list of these best books.

1. “Integrated Marketing Communications” by Kirti Dutta

“Integrated Marketing Communications” Book Review: This book is designed for postgraduate management students and mainly for marketing students. This book contains several industrial examples, many examples of case studies, and all concepts for marketing communications skills so that students can easily understand the communication. This book starts with a basic introduction of Integrated marketing communications and the respective environment for it. Topics like marketing communication tools, advertisement, mobile marketing, sales promotion, personal selling and public relations, basic needs of IMC are discussed here. The impact of media, brand building and integration of global marketing with ethical and social perspectives are also conferred here. Except for those topics, this book also provides practicing problems which can help readers to get a full idea about this topic.

2. “Advertising and Promotion: An Integrated Marketing Communications Perspective” by Belch

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“Advertising and Promotion: An Integrated Marketing Communications Perspective” Book Review: This book is mainly designed for a globalised world which constantly creates new things. This book contains descriptive ideas about the role of advertising and promoting new products and spreading creating awareness across the world. The following book also deals with Basic Concept of integrated marketing communication, essentials of marketing, promote advertising around the world are discussed here. This book also comes up with special focus on integrated marketing communications and the process of establishing the importance of the marketing system via promotion and advertisement. Except those topics the author also discussed about the evaluation of today’s marketing strategy, boundaries of advertising for achieving success. Basic concepts and information about new undertaken brands and their marketing strategy for extending consumer demands are also considered in this book.

3. “Integrated Advertising, Promotion and Marketing Communications” by Clow

“Integrated Advertising, Promotion and Marketing Communications” Book Review: This book is useful for undergraduate marketing students and pursued industry professionals. This book contains brief discussions about advertising, promotions and communications. This book comes up with information about the process and welfare of IMC campaigns so that students can get an idea about the following topic. A non profit sample plan is provided in the back cover of the book which builds an outline of a customized advertising plan. This book also contains task managers which manage all steps. All instructions and all steps are conferred through the software which can help students for their better understanding about the following topic.

4. “Advertising and Integrated Marketing Communications” by Kruti Shah

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“Advertising and Integrated Marketing Communications” Book Review: This book is designed for advertising and integrated marketing communications which builds a proper balance between theory and practices. This book covers topics like basic concepts of integrated marketing communications and major tools and techniques of it. This book comes with major communication tools like the internet, social media. The latest trends of mobile Communication like TAM surveys, MIB regulations, and ASCI decisions are also discussed here. This book comes with detailed info of every topic and numerical practice examples, summaries, exercises, critical thinking questions to make the concepts clear. This book provides a total 20 chapters with brief discussions for better understanding about the subject.

5. “Integrated Retail Marketing Communication” by Sudhakar G P

“Integrated Retail Marketing Communication” Book Review: The book is useful for postgraduate management students and PG diploma students of retail Communications Management. The following book comes up with a complete review and survey of many facts about retail Communications, strategy and its application. The book deals with several topics like understanding why retailers need to create brands. Topics like the availability of various positioning Communication tools which need to integrate retail Communications for success are also conferred here. This book contains several examples and applications of many concepts that help to understand the concepts much better.

6. “ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE” by George Belch and Michael Belch

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“ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PROSPECTIVE” Book Review: This book is designed for better understanding of total concept with special focus on integrated marketing communications. The following book also confirmed the importance of marketing strategy for promotion and advertisement. The book is useful for introducing students to the rapid changing field of advertising and promotion. This book contains more than an introductory advertising system which helps students to get a full idea about the topic. This book mainly focused on the marketing and advertising industry for a specific amount of time which convey the text of advertising and promotion in different ways.

7. “Integrated Marketing Communication: Pentacom” by Malaval/Kumar

“Integrated Marketing Communication: Pentacom” Book Review: The following book is designed for business students, university pursuing students in management and mass communication. This book is created in a unique pattern on integrated communication. The book mainly concentrates on five major categories of Communications like B-to-C, B-to-B, internal, corporate, and financial. This book is useful for readers for it’s understandable Communication in five major categories like consumers, business customers, clients, and public authorities. This book contains topics like customer goods manufacturers, industrial good companies, public administration in non-government and non-profit organizations. This book is famous for its application related approach that helps to understand the concepts much better. This book provides a total of 17 chapters including brief discussions to make the concepts clear.

8. “Marketing Communications, 4/E (An Integrated Approach)” by Jonathan Taylor and P R Smith

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“Marketing Communications, 4/E (An Integrated Approach)” Book Review: This book is designed with new cases, statistical and Communications techniques including fresh stories and a new theme of Communication tools. This book was accepted as an internet best seller. The following book also registered as a “marketing classic” by marketing society and “marketing major” by chartered institute of marketing. This book deals with the SOSTAC planning system which is covered throughout the whole book. This book comes with Unique illustration, colour photographs which are even very much helpful for students for understanding the current international business scenario.

9. “Advertising Promotion and Other Aspects of Integrated Marketing Communications” by Terence A Shimp

“Advertising Promotion and Other Aspects of Integrated Marketing Communications” Book Review: This Book designed for Advertising, Promotion and also for integrated communications. The book covers topics like time honored methods and newest developments in the field. This book contains fundamentals of integrated communications, advertising, promotion related to planning, sales and public relations etc. The book deals with main topics like enormous popularity of social media outlets, online practices, viral Communications and personal selling in companies with effects of traditional marketing. It contains detailed information about changes to the environmental, regulatory system and ethical issues of integrated communications. The book has place based applications, privacy, global marketing and advertising campaigns that help to understand the concepts much better.

10. “Integrated Marketing Communication: Trends and Innovations” by Shridha Jain

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“Integrated Marketing Communication: Trends and Innovations” Book Review: The book is designed for different types of vehicles which communicate with consumers. This book also provides information that consumers do not need to follow all types of marketing communications rules like sports marketing which is the fastest growing area of marketing communications. It contains details about Advance understanding of marketing. The book covers topics like marketing in a comprehensive way, major discussion in Marketing and Communications. Communication shows up like sneakers, ethics, risky behaviour, investments are also conferred here. This book comes up with all details about marketing including Communications and distributing channels which make Market strategy faster and easier.

People who are searching for Free downloads of books and free pdf copies of these top 10 books on Integrated Marketing Communication – we would like to mention that we don’t have free downloadable pdf copies of these good books and one should look for free pdf copies from these Authors only if they have explicitly made it free to download and read them.

We have created a collection of best reference books on "Integrated Marketing Communication" so that one can readily see the list of top books on "Integrated Marketing Communication" and buy the books either online or offline.

If any more book needs to be added to the list of best books on Integrated Marketing Communication subject, please let us know.

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Manish Bhojasia, a technology veteran with 20+ years @ Cisco & Wipro, is Founder and CTO at Sanfoundry. He is Linux Kernel Developer & SAN Architect and is passionate about competency developments in these areas. He lives in Bangalore and delivers focused training sessions to IT professionals in Linux Kernel, Linux Debugging, Linux Device Drivers, Linux Networking, Linux Storage, Advanced C Programming, SAN Storage Technologies, SCSI Internals & Storage Protocols such as iSCSI & Fiber Channel. Stay connected with him @ LinkedIn | Youtube | Instagram | Facebook | Twitter