34 Best Books on Marketing

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We have compiled a list of the Best Reference Books on Marketing, which are used by students of top universities, and colleges. This will help you choose the right book depending on if you are a beginner or an expert. Here is the complete list of Marketing Books with their authors, publishers, and an unbiased review of them as well as links to the Amazon website to directly purchase them. If permissible, you can also download the free PDF books on Marketing below.

1. Integrated Marketing Communication

1."Integrated Marketing Communications" by Kirti Dutta
“Integrated Marketing Communications” Book Review: The target audience for this book is primarily postgraduate management students specializing in marketing. It includes numerous industrial examples and case studies, along with a comprehensive coverage of marketing communication skills for easy comprehension by students. The book commences with an introduction to Integrated Marketing Communications and its corresponding environment, followed by topics like marketing communication tools, advertising, mobile marketing, sales promotion, personal selling, and public relations, covering the fundamental requirements of IMC. The book also delves into the impact of media, brand building, and the integration of global marketing with ethical and social perspectives. It offers practical problems to aid readers in gaining a full understanding of the topic.

2."Integrated Advertising, Promotion, and Marketing Communications" by Clow
“Integrated Advertising, Promotion, and Marketing Communications” Book Review: This book is designed for undergraduate marketing students and industry professionals. It covers advertising, promotions, and communications, providing valuable information on the process and benefits of integrated marketing communication (IMC) campaigns. It also covers a non-profit sample plan that serves as a guide for creating a customized advertising plan. The book also features task managers that oversee all stages, with instructions and steps presented through software to enhance understanding of the subject matter.

3."Advertising and Integrated Marketing Communications" by Kruti Shah
“Advertising and Integrated Marketing Communications” Book Review: This book is designed for advertising and integrated marketing communications which builds a proper balance between theory and practices. It covers basic concepts of integrated marketing communications, along with the major tools and techniques involved. Additionally, it provides a comprehensive overview of communication tools such as the internet and social media. The book also delves into the latest trends in mobile communication, including TAM surveys, MIB regulations, and ASCI decisions. Detailed information on each topic, as well as numerical practice examples, summaries, exercises, and critical thinking questions, are included to clarify concepts. The book comprises 20 chapters with concise discussions to facilitate a better understanding of the subject matter.

4."Integrated Retail Marketing Communication" by Sudhakar G P
“Integrated Retail Marketing Communication” Book Review: This book is a valuable resource for postgraduate management students and PG diploma students pursuing retail Communications Management. It offers a comprehensive review and analysis of the various aspects of retail communications, strategies, and their practical application. The book covers several topics, such as why retailers need to create brands and the various positioning communication tools required for successful integration of retail communications. Numerous examples and applications of the concepts are included to facilitate a better understanding of the subject matter.

5."ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE" by George Belch and Michael Belch
“ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PROSPECTIVE” Book Review: This book is specifically designed to enhance the concept, with a particular emphasis on integrated marketing communications. It emphasizes the significance of marketing strategy for promotion and advertising. The book serves as an excellent introduction to the rapidly evolving field of advertising and promotion, going beyond just introductory advertising systems to provide a comprehensive understanding of the topic. It focuses mainly on the marketing and advertising industry during a specific time period, presenting the text of advertising and promotion in various ways.

6."Integrated Marketing Communication: Pentacom" by Malaval/Kumar
“Integrated Marketing Communication: Pentacom” Book Review: This book is designed for students of business, management, and mass communication. Its unique structure focuses on integrated communication, with particular emphasis on the five major categories of B-to-C, B-to-B, internal, corporate, and financial communications. The book is beneficial for readers looking to understand communication in these five categories, including consumers, business customers, clients, and public authorities. The topics covered include customer goods manufacturers, industrial good companies, and public administration in non-government and non-profit organizations. The book’s application-oriented approach helps readers grasp the concepts, and it comprises 17 chapters with brief discussions to facilitate learning.

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7."Marketing Communications, 4/E (An Integrated Approach)" by Jonathan Taylor and P R Smith
“Marketing Communications, 4/E (An Integrated Approach)” Book Review: This book is updated with new cases, statistical and communication techniques, including fresh stories and a new theme of communication tools. It has been recognized as an internet bestseller and registered as a “marketing classic” by the Marketing Society and a “marketing major” by the Chartered Institute of Marketing. The book is centered around the SOSTAC planning system, which is covered throughout. Unique illustrations and color photographs make it easy for students to understand the current international business scenario.

8."Advertising Promotion and Other Aspects of Integrated Marketing Communications" by Terence A Shimp
“Advertising Promotion and Other Aspects of Integrated Marketing Communications” Book Review: This book is aimed at students of advertising, promotion, and integrated communications, covering both traditional methods and the latest developments in the field. The fundamentals of integrated communications, including planning, sales, and public relations, are explained. The book also examines new topics such as the use of social media outlets, online practices, viral communications, personal selling, and the effects of traditional marketing. It addresses changes to the environmental, regulatory system, and ethical issues of integrated communications. Additionally, the book offers practical applications for place-based marketing, privacy, global marketing, and advertising campaigns to help readers better understand the concepts.

9."Integrated Marketing Communication: Trends and Innovations" by Shridha Jain
“Integrated Marketing Communication: Trends and Innovations” Book Review: This book focuses on the communication between various types of vehicles and consumers. It highlights that consumers are not bound to follow all marketing communication rules, such as in sports marketing which is a rapidly growing area. The book provides a comprehensive understanding of marketing, covering various topics including communication, ethics, risky behavior, and investments. It also discusses the major aspects of marketing and communication, such as sneakers and distribution channels, making market strategy more efficient and effective.


2. Advertising, Corporate Communication and Marketing

1."Effective Business Communication" by Herta Murphy and Herbert Hildebrandt
“Effective Business Communication” Book Review: The target audience of this book is MBA marketing students and it can serve as a reference for sales managers as well. The main focus of this book is to enhance communication skills to become an effective business manager by discussing current research and academic principles. It covers a wide range of topics such as presentations, reports, letters, and memos, as well as non-verbal communication including intercultural communication and message design. In addition to tables and illustrations, this book also presents numerous real-life case studies.

2."Corporate Communication" by Paul A Argenti
“Corporate Communication” Book Review: This book targets MBA marketing students and serves as a useful reference for sales managers. The book provides an extensive discussion on corporate communication, highlighting the changes in business environments over the past few decades. It emphasizes the significance of strategies and communication systems for businesses, along with topics such as community involvement, philanthropy, and environmental activities. To facilitate comprehension, the book includes tables and illustrations, as well as several real-life case studies.

3."Digital Strategies for Powerful Corporate Communications" by Paul A Argenti and Courtney M Barnes
“Digital Strategies for Powerful Corporate Communications” Book Review: This book is aimed at MBA marketing students and can also serve as a reference for sales managers. It delves into the rise of YouTube, social networks, and blogs and their impact on businesses since the advent of mechanical manufacturing. The book covers topics such as the traditional corporate hierarchy and the empowerment of customers and employees. It explores the new digital communication strategies based on inclusion, authenticity, and transparency. The book contains several tables and illustrations as well as numerous case studies from real-life scenarios.

4."Marketing Management 15/e (Four Color)" by Kotler
“Marketing Management 15/e (Four Color)” Book Review: The target audience for this book is MBA students in marketing, although sales managers may also find it useful as a reference. The book discusses the evolving landscape of marketing, highlighting current best practices and theories. It offers a thorough overview of marketing management and explores numerous digital marketing techniques such as social media marketing, content marketing, and email marketing. This book is packed with tables and illustrations, as well as real-life case studies.

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5."Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler
“Marketing 4.0: Moving from Traditional to Digital” Book Review: This book is designed for MBA marketing students and sales managers seeking reference. It explores the evolving consumer landscape and the highly interconnected world. It delves into the concepts and importance of various digital marketing techniques. It scrutinizes the current challenge of attracting consumers’ attention amidst their short attention spans. Additionally, it covers topics such as shifting power dynamics, marketing paradoxes, and cultural fragmentation. This book includes numerous tables and illustrations, along with many real-life case studies.

6."The 22 Immutable Laws Of Marketing" by Al Ries and Jack Trout
“The 22 Immutable Laws Of Marketing” Book Review: This book is aimed at MBA marketing students and can serve as a useful reference for sales managers. It explores the foundational principles of marketing and advertising, as well as the simple yet powerful rules of marketing and sales. It distinguishes between marketing and branding, and offers case studies of companies that unsuccessfully attempted to substitute marketing strategies with large budgets. The book includes numerous tables, illustrations, and real-life examples.

7."Objective Marketing Aptitude" by Experts Compilation
“Objective Marketing Aptitude” Book Review: This book is intended for MBA marketing students and can also serve as a reference for banking exam aspirants. It covers various topics such as marketing aptitude and computer awareness. It delves into topics such as pricing, advertising, market segmentation, and marketing mix. It reviews the principles of personal selling, channels of distribution, and consumer behavior. The book also examines marketing environment concepts, sales promotion, and consumer protection. It contains numerous tables, illustrations, and real-life case studies.

8."Advertising: Planning and Implementation" by Singh R
“Advertising: Planning and Implementation” Book Review: This book is a comprehensive guide for students and professionals in the advertising industry. The book covers topics such as advertising research, consumer behavior, media planning and buying, creative strategy and execution, sales promotion, and public relations. The book also includes chapters on digital and social media advertising, global advertising, and advertising regulation and ethics. With real-world examples and case studies, this book provides a practical approach to advertising planning and implementation.

9."The Art Of Creative Thinking" by Rod Judkins
“The Art Of Creative Thinking” Book Review: This book is intended for MBA marketing students and can also serve as a reference for sales managers. It delves into how human creativity is transforming society and business, including the behaviors of successful creative thinkers and how we can learn from them. It features the success stories of Nobel prize winners, examines how to think creatively, and even touches on controversial topics like graphic nudity. This book is complete with tables, illustrations, and real-life case studies.

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10."Advertising and Promotion: An Integrated Marketing Communications Perspective" by Belch
“Advertising and Promotion: An Integrated Marketing Communications Perspective” Book Review: This book is intended for MBA marketing students and sales managers seeking a reference on the rapidly evolving field of promotion and advertising in today’s globalized world. It presents descriptive ideas about the role of advertising in creating awareness and promoting new products around the world. The book also covers basic concepts of integrated marketing communication, essential marketing strategies, and evaluation of marketing tactics for achieving success. It further discusses the boundaries of advertising and the process of establishing the importance of the marketing system through promotion and advertisement. The book explores the marketing strategies of new brands and their ability to extend consumer demand, as well as promotional programs beyond marketing. The topics of integrated marketing communications, planning marketing programs, and building relationships with customers using promotional tools are also reviewed. Real-life case studies and many tables and illustrations are included.

11."Product Design and Development (Mcgraw Hill/Irwin Series in Marketing)" by Karl Ulrich and Steven Eppinger
“Product Design and Development (Mcgraw Hill/Irwin Series in Marketing)” Book Review: This book provides an introduction to the essential concepts in the fields of marketing, design, and manufacturing, with qualitative descriptions and quantitative evaluation techniques. It emphasizes contemporary design and development issues, such as identifying customer needs, prototyping, and industrial design, as well as product design and development. Its key features include comprehensive coverage and clear explanations of topics, supported by authentic and updated statistical data.

12."Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation" by Damian Ryan
“Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation” Book Review: This book provides an introduction to digital marketing and its role in modern advertising. Understanding Digital Marketing offers a practical guide to mastering the principles of new media and engaging with the new generation of digital consumers. This updated edition features new information, case studies, and models, including the latest trends and developments from leading global brands and digital campaigns. Covering essential topics such as search engine marketing, social media, mobile, email marketing, affiliate marketing, customer engagement, performance marketing, and digital marketing strategies, this book is valuable for both students and professionals. Additional online resources include extra chapters, consumer insights, and case studies from Kwik Fit, Battersea Dogs Home, and Yves Saint Laurent.

13."Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data (MISL-WILEY)" by Omer Artun and Dominique Levin
“Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data (MISL-WILEY)” Book Review: This book provides a hands-on approach to predictive marketing, offering a comprehensive understanding of the concepts through real-life examples. It combines theoretical and practical knowledge, enabling readers to implement predictive marketing in any organization and create personalized marketing experiences. The book also delves into automating predictive analytics through machine learning technology. With a focus on data-driven decision-making, readers will gain confidence in basing marketing decisions on concrete evidence rather than untested assumptions. The book is tailored to marketers and business professionals looking to enhance their organizations’ performance.


3. Advertisement and Publicity

1."Promotional Advertisements" by Emily Dickinson
“Promotional Advertisements” Book Review: The primary audience of this book is MBA marketing students, but it can also serve as a valuable reference for sales managers. It provides a comprehensive exploration of digital marketing, covering various online marketing strategies that can be leveraged for brand promotion. The book delves into the different aspects of digital marketing such as email marketing, SMS marketing, and Facebook advertising, while also presenting concepts related to Instagram marketing and YouTube marketing. With numerous tables, illustrations, and real-life case studies, this book is an indispensable resource for anyone interested in the field of digital marketing.

2."Online Business Publicity" by Stephen King
“Online Business Publicity” Book Review: This book targets MBA students and sales managers as a valuable reference. It provides an in-depth analysis of SEO keyword research, as well as the process of building a strong reputation through various mediums such as messages, images, and videos. Additionally, the book delves into the management of influencers and social media accounts. It comprehensively reviews the concepts of digital marketing, covering all its various components. The book contains numerous tables and illustrations, as well as real-life case studies.

3."Online Reputation Management For Dummies" by Lori Randall Stradtman
“Online Reputation Management For Dummies” Book Review: The target audience of this book is MBA marketing students and sales managers seeking a reference guide. It presents a comprehensive, step-by-step approach for developing an online reputation system and a productive management system. Additionally, it covers managing online reputation crises and creating and managing a reputation team. The book incorporates tables, illustrations, and real-life case studies to aid understanding.

4."Advertisement Training" by Robert Frost
“Advertisement Training” Book Review: This book is written for the students of MBA in marketing and can serve as a reference for sales managers. It provides a comprehensive understanding of the basic fundamentals of advertising and offers numerous advertising ideas. The book also discusses the creation of effective advertising campaigns, along with the integration of traditional and digital platforms. It covers topics such as writing ad copy, and executing mail campaigns. The book is supplemented with tables, illustrations, and real-life case studies.

5."Training for Advertisement" by Herman Melville
“Training for Advertisement” Book Review: The book is intended for MBA marketing students and can serve as a useful reference for sales managers. It provides insights on collaborating with ad agencies and advertising partners, along with strategies for crafting ad copy across different online and offline platforms. The book reviews the latest trends in digital marketing and explores how it enables personalized marketing. In addition, it examines traditional marketing strategies like print ads to reach customers. Real-life case studies and tables and illustrations are also included to enhance understanding.

6."Advertisement Policies" by Margaret Mitchell
“Advertisement Policies” Book Review: This book is designed for MBA students studying marketing and can also be used as a reference by sales managers. It provides a detailed examination of advertising policies established by major ad networks such as Facebook and Google. It stresses the importance of avoiding misleading or deceptive ads and clearly identifying both the product or service being offered and the advertiser. It considers the potential damage to a company’s image caused by advertising with personal, sexual, or religious overtones. The book contains numerous tables, illustrations, and real-life case studies.

7."Careers For Creative People: Advertising: and some real world advice from ridiculously talented individuals doing jobs they love" by Chris Gomersall and Dan Keston
“Careers For Creative People: Advertising: and some real world advice from ridiculously talented individuals doing jobs they love” Book Review: This book targets MBA marketing students and sales managers who seek to expand their knowledge of Facebook marketing strategies. It delves into the art of advertising and how it can be transformed into a professional career. It scrutinizes the business and social dynamics of the creative world, exposing facts about the advertising industry and exploring the various career paths within it. The book is rich in tables, illustrations, and real-life case-studies.

8."How to Write a Good Advertisement" by Victor O Schwab
“How to Write a Good Advertisement” Book Review: This book is designed for MBA students of marketing, as well as sales managers seeking a reference. It covers the essentials of writing compelling advertisements, including practical tips and tricks. The book reviews the techniques of crafting persuasive and impactful ad copy, and how a well-written advertisement can make a product or service irresistible to customers. It also delves into how to become an expert copywriter, drawing insights from successful mail-order entrepreneurs. The book includes numerous tables, illustrations, and real-life case studies.

9."Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)" by Judith Williamson
“Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)” Book Review: This book is written for MBA marketing students and sales managers looking for a reference. It discusses the basic principles of advertising, including the hidden meaning of smaller details. The book explores influencer marketing, brand identity and strategy, and graphic design. It also covers concepts such as viral marketing, content marketing, and social media marketing. To facilitate learning, the book includes many tables, illustrations, and real-life case studies.

10."Traction: How Any Startup Can Achieve Explosive Customer Growth" by Gabriel Weinberg and Justin Mares
“Traction: How Any Startup Can Achieve Explosive Customer Growth” Book Review: This book is a must-read for anyone starting or running a business. The book covers nineteen different channels of customer acquisition, including content marketing, search engine optimization, and email marketing. The authors provide real-world examples of each channel’s effectiveness and offer practical advice for creating a successful marketing plan. The chapters are well-organized and easy to follow, making it a great resource for anyone looking to grow their business.

11."Marketing Metrics: The Manager's Guide to Measuring Marketing Performance" by Paul Farris and Neil Bendle
“Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance” Book Review: This book is aimed at marketers who want to enhance their marketing investments and increase their return on investment (ROI) by applying the most effective metrics available today. It provides practical techniques for measuring various aspects of marketing, including brand equity, social media performance, market share, and email effectiveness. It also demonstrates how marketing dashboards can provide multiple perspectives on market dynamics to maximize accuracy and identify optimal solutions. It covers high-value metrics for different marketing areas, such as promotional strategy, advertising, and distribution, as well as important factors that impact marketing, such as customer perceptions, competitors’ power, margins and pricing, product portfolios, customer profitability, and sales channels.

12."Advertising and Society: An Introduction" by Carol J Pardun
“Advertising and Society: An Introduction” Book Review: The book has been updated with five additional chapters that explore the effects of emerging technologies, such as Direct to Consumer (DTC) pharmaceutical advertising, product placement in various media, and the increasingly intrusive nature of internet marketing. It covers a wide range of subjects, including advertising related to alcohol, tobacco, and sex, the advantages and disadvantages of negative political advertising, advergames, and the use of stereotypes. The book presents a ‘point/counterpoint’ format, which encourages debate and helps students comprehend the intricacies of the issues presented. It provides an exceptional balance of criticism and practice in a single text, while also including chapter-level summaries and overviews of topic history, as well as features such as paper ideas and discussion questions to aid students.

We have put a lot of effort into researching the best books on Marketing and came out with a recommended list and their reviews. If any more book needs to be added to this list, please email us. We are working on free pdf downloads for books on Marketing and will publish the download link here. Fill out this Marketing books pdf download" request form for download notification.

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