Best Reference Books – Market Research

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We have compiled the list of Top 10 Best Reference Books on Market Research subject. These books are used by students of top universities, institutes and colleges. Here is the full list of top 10 best books on Market Research along with reviews.

Kindly note that we have put a lot of effort into researching the best books on Market Research subject and came out with a recommended list of top 10 best books. The table below contains the Name of these best books, their authors, publishers and an unbiased review of books on "Market Research" as well as links to the Amazon website to directly purchase these books. As an Amazon Associate, we earn from qualifying purchases, but this does not impact our reviews, comparisons, and listing of these top books; the table serves as a ready reckoner list of these best books.

1. “Micro Markets: A Market Structure Approach to Microeconomic Analysis (Wiley Finance)” by Robert A Schwartz

“Micro Markets: A Market Structure Approach to Microeconomic Analysis (Wiley Finance)” Book Review: The book focuses on connecting market theory with practical applications. It is a guide explaining basic concepts of microeconomics and its market applications. It consists of practical based problems for better understanding. It also consists of practice problems and examples.

2. “Microeconomics of Market Failures” by Bernard Salanie

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“Microeconomics of Market Failures” Book Review: This book consists of various studies on situations where competitive markets fail to achieve collective optimum. It consists of fundamental concepts of public economics and industrial organization.

3. “Research Analyst” by National Institute of Securities Markets(NISM)

“Research Analyst” Book Review: The book is specially designed for students preparing for NISM examination. This book consists of every required topic for the examination. It includes basics of Indian security markets, various terminology used in equity and debt markets.

4. “Marketing Research: Text and Cases” by Rajendra Nargundkar

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“Marketing Research: Text and Cases” Book Review: The book is designed for MBA students and also can be useful to marketing research practitioners. It is structured in a practical applications based manner. It contains plenty of case studies.

5. “Strategic Market Research: A Guide to Conducting Research That Drives Businesses” by Beall Phd and Anne E

“Strategic Market Research: A Guide to Conducting Research That Drives Businesses” Book Review: This book is for market researchers. It contains not only quantitative but also qualitative knowledge. It elaborates about the marketing research techniques to be used. It also provides with real-world examples and illustrates the uses of the concepts detailed about.

6. “An Introduction to Market and Social Research” by Karen Adams and Ian Brace

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“An Introduction to Market and Social Research” Book Review: This book is specially designed for those working towards MRS/city and guilds certificate in market research. It contains basic principles and techniques of effective market and social research. It also consists of various practical examples and problems for better and clear understanding.

7. “Qualitative Market Research: Everything you always wanted to know about Qualitative Market Research!” by Baskar S Ayer

“Qualitative Market Research: Everything you always wanted to know about Qualitative Market Research!” Book Review: This book is complete and concise material including answers of various questions of market research. Some questions are: What is qualitative market research? How is it done? etc.

8. “Conducting Market Research for International Business” by S Tamer Cavusgil and John Riesenberger

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“Conducting Market Research for International Business” Book Review: This book develops understanding of market research and issues faced in this field. The book guides through in grabbing any opportunity in new marketing of foreign markets.

9. “The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers” by Ray Poynter

“The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers” Book Review: The book explores new techniques available to market researchers. The book topics include online research communities, blog mining, social networks and mobile research.

10. “The Essentials of Marketing Research” by Lawrence Silver and Robert E Stevens

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“The Essentials of Marketing Research” Book Review: The book guides students in designing, conducting and interpreting. The topics included are secondary research, internet marketing research, statistical analysis and marketing research ethics.

People who are searching for Free downloads of books and free pdf copies of these top 10 books on Market Research – we would like to mention that we don’t have free downloadable pdf copies of these good books and one should look for free pdf copies from these Authors only if they have explicitly made it free to download and read them.

We have created a collection of best reference books on "Market Research" so that one can readily see the list of top books on "Market Research" and buy the books either online or offline.

If any more book needs to be added to the list of best books on Market Research subject, please let us know.

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Manish Bhojasia, a technology veteran with 20+ years @ Cisco & Wipro, is Founder and CTO at Sanfoundry. He is Linux Kernel Developer & SAN Architect and is passionate about competency developments in these areas. He lives in Bangalore and delivers focused training sessions to IT professionals in Linux Kernel, Linux Debugging, Linux Device Drivers, Linux Networking, Linux Storage, Advanced C Programming, SAN Storage Technologies, SCSI Internals & Storage Protocols such as iSCSI & Fiber Channel. Stay connected with him @ LinkedIn | Youtube | Instagram | Facebook | Twitter