13 Best Books on Brand Management

“Strategic Brand Management: Building, Measuring and Managing Brand Equity” Book Review: This book offers valuable insights for students pursuing MBA and those in management programs. It provides a comprehensive understanding of the evolving technological, cultural, global and economic environment that brands encounter. With practical examples, case studies, and Science of Branding boxes, the book delves into cutting-edge ideas and concepts. Each chapter includes a Brand Focus appendix, which delves deeper into specific and related branding topics like brand audits, legal issues, brand crises, and private labels. The text features numerous in-text examples, highlighting well-known brands like Dettol, Colgate, and Jet Airways. Branding Brief boxes provide in-depth examinations of selected topics or brands, and engaging visuals highlight important concepts and examples from the chapters. The book also includes print ads from various Indian companies such as TCS, ITC, Taj Hotels, and Marico, which serve to illustrate case studies and examples.

“Brand Management: Principles and Practices” Book Review: This textbook provides a comprehensive guide for students pursuing postgraduate management courses or MMS/MBA programs specializing in marketing. It is also a valuable resource for marketing practitioners. The book covers fundamental concepts of branding, supported by a wide range of examples, exhibits, figures, images, case studies, and videos. It is organized into five sections. The first section provides an introduction to branding, creating a brand, and understanding the role of organizational culture in successful brand management. The second and third sections delve into brand equity, ways of researching and measuring it, and the importance of understanding consumers and markets. The fourth section covers branding strategies, e-branding, and marketing communications. The final section explores brand architecture, brands over time, and boundaryless brands. The book offers a practical and illustrative approach to the key concepts of branding, making it an essential resource for students.

“Strategic Brand Management” Book Review: This textbook is aimed at students pursuing graduation and post-graduation in Marketing (MBA/BBA/PGDM/Communication Schools & Colleges etc), as well as professionals and consultants engaged in branding. It offers a comprehensive exploration of the various facets and dimensions of branding in today’s context, with balanced coverage of western and eastern brands. The book provides solutions to the emerging trends in branding and offers in-depth knowledge on how brands must be nurtured and managed to build relationships with target consumers. The textbook comprises 16 chapters, beginning with an introduction to branding, followed by an explanation of brand positioning and consumer behavior with IMC tools. It also covers brand personality, brand extensions, umbrella branding, and brand identity. The book concludes with a discussion of brand equity, the future of branding, and retail branding.

“Product Policy and Brand Management Text and Cases” Book Review: The primary audience for this book is MBA and MMS students, as well as ME/MTech students in Industrial Management, with potential value to professional managers. The book offers a concise and clear explanation of the concepts and topics of Product Policy and Brand Management. It is divided into four parts. The first part, Fundamentals of Product Management, covers the concepts of product and its management, the role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part 2, New Product Development, explores barriers to developing a new product, test marketing stages and alternatives, product launch, future trends in product management, and success stories. Part 3, Brand Management, explains branding, branding decisions, brand equity, brand identity, and brand positioning. Finally, Part 4 provides an analytical and practical insight into the discussed concepts through Live Case Studies.

“Brand Management” Book Review: This book has been specifically designed for MBA students to provide a comprehensive understanding of brand management fundamentals. The book covers the latest information on the entire branding concept, from product planning to various brand management techniques. It equips students and brand managers with the necessary skills to build strong and successful brands. The book consists of 18 chapters that begin with product planning and management. It then proceeds to explain branding concepts, branding decisions, and branding management. The later chapters delve into the topics of brand equity, loyalty, and personality. Additionally, a chapter dedicated to special applications is included in the book. Review questions at the end of each chapter provide an opportunity for readers to check their understanding and gain practical knowledge.

“Brand Management Text and Cases” Book Review: The book is intended primarily for MBA, MMS, and ME/MTech students in management studies, providing insight into processes and strategies for developing and managing successful brands. With 10 chapters and 7 case studies, the book begins by exploring competition and concepts of branding, followed by detailed explanations of brand evolution, positioning, consumers, and equity in chapters 3-6. The book concludes by examining branding inside and outside the firm, extensions, brand over time, and firm. Practical implementation is aided by case studies covering topics such as branch direction and brands in search of new lives.

“Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation” Book Review: The book is designed for students studying management and marketing, as well as professionals working in these fields. Its purpose is to inspire B2B marketers to tap into the untapped potential of branding in order to gain a competitive edge and drive growth. The book focuses on the unique needs of B2B marketing in the Indian market and takes into account the prevailing economic conditions. The book devotes significant attention to three of India’s most respected corporate brands – Tata, Larsen & Toubro, and Infosys – and showcases how these companies have leveraged their brands to create value and achieve success. The book is divided into five chapters that cover a range of topics, from the basics of B2B branding to the challenges that lie ahead. It also includes important notes to help readers understand the material more thoroughly.

“Designing Brand Identity: An Essential Guide for the Whole Branding Team” Book Review: The book is intended for management and marketing students, as well as professionals, who seek to create, build, and maintain a strong brand. Designing Brand Identity offers a universal, five-phase process for creating and implementing an effective brand identity, covering research, analysis, strategy, design, development, application, identity standards, and governance. This revised edition includes new case studies that showcase successful world-class brands, as well as an in-depth examination of the latest branding trends, such as social networks, mobile devices, global markets, apps, video, and virtual brands. With more than 30 all-new case studies, this book provides practical insights into best practices.

“Brand and Product Management” Book Review: This book is aimed at MBA/MMS students, academics, and marketing practitioners. It is divided into two units and provides a comprehensive overview of products and brands. Unit I covers the basics of brand management, while Unit II explains the concept of product mix and product line. The book offers a clear understanding of brand and product management concepts, with relevant examples provided throughout.

“Brand Management: Research, Theory and Practice” Book Review: The book is intended primarily for MBA, MMS, and ME/MTech students studying management. It provides an analysis of scientific approaches to understanding the nature of brands and offers managerial implications for managing them. The book offers insight into how different approaches to branding affect the perception of the brand and the consumer. Divided into three parts, Part 1 sets the scene, Part 2 explains seven branding approaches, such as the economic and identity approach, and Part 3 explains the taxonomy. The book includes numerous illustrations, tables, and boxes for better comprehension and has indexes for easy referencing.

“The 22 Immutable Laws Of Branding” Book Review: This book aims to simplify the complex theories and principles behind branding, providing valuable knowledge for marketers. It analyzes successful branding strategies from industry leaders like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks, offering expert insights for building a world-class brand. With the recognition that creating a brand is crucial in today’s competitive marketplace, the book provides step-by-step instructions for achieving this. It also addresses the challenge of branding on the web, offering unconventional strategies and secrets that small and large companies have used to establish their online brands.

“Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics and Measurement” Book Review: This book is an indispensable resource for those who wish to develop, execute, and evaluate digital campaigns. It provides a practical approach to brand planning, channel selection, and assessing the success of brand campaigns. The volume also features real-world case studies on content marketing, social media, search optimization, and web analytics. The text is richly illustrated with social guidelines, process, and policy examples. Additionally, the book offers a comprehensive guide to free and paid tools that can be used to measure the ROI of various online channels. This resource is invaluable for students and professionals alike.