Best Reference Books – Customer Relationship Management

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We have compiled the list of Top 10 Best Reference Books on Customer Relationship Management subject. These books are used by students of top universities, institutes and colleges. Here is the full list of top 10 best books on Customer Relationship Management along with reviews.

Kindly note that we have put a lot of effort into researching the best books on Customer Relationship Management subject and came out with a recommended list of top 10 best books. The table below contains the Name of these best books, their authors, publishers and an unbiased review of books on "Customer Relationship Management" as well as links to the Amazon website to directly purchase these books. As an Amazon Associate, we earn from qualifying purchases, but this does not impact our reviews, comparisons, and listing of these top books; the table serves as a ready reckoner list of these best books.

1. “Customer Relationship Management: Concepts and Cases” by Rai A K

“Customer Relationship Management: Concepts and Cases” Book Review: This book focuses on providing a company-wide business strategy embracing all client-facing departments. This book gives an analytical insight on the CRM practices adopted by various organizations, and the advancements made in the field. The book elaborates the role of IT in CRM technology (e-CRM) like data mining, warehousing and so on. The book is intended as a text for the students of management. It will also be beneficial for the retailers, bankers, insurers and telecom professionals.

2. “Customer Relationship Management” by G Shainesh and Jagdish N Sheth

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“Customer Relationship Management” Book Review: This book focuses on providing a company-wide business strategy embracing all client-facing departments. This book gives an analytical insight on the CRM practices adopted by various organizations and the advancements made in the field. It provides a blend of practical and theoretical understanding of the subject matter. The book explains the role of Information Technology in CRM technology like data mining, warehousing and so on. The book is intended as a text for the students of management. It will also benefit the retailers, bankers, insurers and telecom professionals.

3. “Customer Relationship Management (CRM)” by Dr K Govinda Bhat

“Customer Relationship Management (CRM)” Book Review: This book provides a comprehensive understanding in the field of customer relationship management. This book focuses on automating and improving the business processes associated with managing customer relationships in the areas of sales, marketing, customer-service and support. The book is divided into 14 chapters. The book teaches how companies can understand, establish and nurture long-term relationships with clients as well as help in retaining current customers. The book is prepared to meet the expectations and requirements of postgraduate and undergraduate students.

4. “Customer Relationship Management: A Strategic Approach to Marketing” by Mukerjee K

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“Customer Relationship Management: A Strategic Approach to Marketing” Book Review: This book provides a thorough understanding of fundamental abilities and strategies that lead to the successful implementation of practice of CRM (Customer Relationship Management). The book emphasizes the need for integration and coordination along the value chain to effectively and efficiently manage customers. The book focuses on best practices in CRM and illustrates along the way through several case studies how CRM has been used in various industries to build relationships with customers. The book also provides a solid grounding in tools, techniques and technologies used in CRM and explains in detail the power of eCRM to help companies make their vision of CRM a reality. The text is intended for students of MBA, PGDM (Postgraduate Diploma in Management), and PGPBA (Postgraduate Programme in Business Administration).

5. “Customer Relationship Management: Concepts and Technologies” by Francis Buttle and Stan Maklan

“Customer Relationship Management: Concepts and Technologies” Book Review: This book consists of up-to-date coverage of the latest developments and concepts of the customer relationship management practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are used and how to implement it. The book provides the readers with a guide to every aspect of CRM in business or studies. The book draws on academic and independent research from many disciplines. The book is illustrated with photos from CRM software applications and case illustrations of CRM in practice. It is useful for students in CRM or related courses such as relationship marketing, database marketing or key account management.

6. “Customer Relationship Management” by S Sheel Rani

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“Customer Relationship Management” Book Review: This book focuses on providing a company-wide business strategy embracing all client-facing departments. This book gives an analytical insight on the CRM practices adopted by various organizations, and the advancements made in the field. It provides a blend of practical and theoretical understanding of the subject matter. The book elaborates the role of IT in CRM technology (e-CRM) like data mining, warehousing and so on. The book is intended as a text for the students of management. It will also be beneficial for the retailers, bankers, insurers and telecom professionals.

7. “Data Mining Techniques: For Marketing, Sales and Customer Relationship Management” by Gordon S Linoff and Michael J ABerry

“Data Mining Techniques: For Marketing, Sales and Customer Relationship Management” Book Review: This book shows how to implement the latest data mining methods and techniques to solve common business problems. The book is a comprehensive guide to various data mining techniques that can be used for the purposes of marketing, sales and customer relationship management. This book covers every topic in-depth. The real-world examples included in the book help the readers understand the subject matter in a practical manner. The topics are illustrated with real world pictures that provide an application-based knowledge of the subject. The book is useful for business analysts and executives. It is also useful for students in customer relationship management courses.

8. “Customer Relationship Management: Concept, Strategy, and Tools” by V Kumar and Werner Reinartz

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“Customer Relationship Management: Concept, Strategy, and Tools” Book Review: This book presents a complete and detailed overview of the strategic and tactical aspects of customer relationship management. It focuses on developing an understanding of economic customer value as the guiding concept for marketing decisions. The book provides a blend of academic thinking and practical customer relationship management strategy and implementation. The book is useful as a comprehensive and up-to-date learning companion for advanced undergraduate students and master’s degree students. It is also useful for executives who want detailed and comprehensive insight into the field of customer relationship management.

9. “Customer Relationship Management: Emerging Concepts, Tools and Applications” by Jagdish N Sheth and Parvatiyar Atul

“Customer Relationship Management: Emerging Concepts, Tools and Applications” Book Review: This book discusses the importance of relationship management and how it helps focus on the lifetime value of customers to enhance their relationships with profitable customers. The book focuses on the emerging concepts, tools and applications in customer relationship management. Designed to provide a forum for interaction and sharing of knowledge and experiences related to relationship management, it includes papers that deal with any facet of relationship management. Research papers that propose concepts, suggest methods, evaluate various tools for successful implementation of relationship management are included. The book is useful for students in CRM or related courses such as relationship marketing, database marketing or key account management.

10. “Customer Relationship Management” by William G Zikmund and Faye W Gilbert

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“Customer Relationship Management” Book Review: This book provides a comprehensive understanding in the field of customer relationship management. This book focuses on automating and improving the business processes associated with managing customer relationships in the areas of sales, marketing, customer-service and support. The book is divided into 14 chapters. The book teaches how companies can understand, establish and nurture long-term relationships with clients as well as help in retaining current customers. The book is prepared to meet the expectations and requirements of postgraduate and undergraduate students.

People who are searching for Free downloads of books and free pdf copies of these top 10 books on Customer Relationship Management – we would like to mention that we don’t have free downloadable pdf copies of these good books and one should look for free pdf copies from these Authors only if they have explicitly made it free to download and read them.

We have created a collection of best reference books on "Customer Relationship Management" so that one can readily see the list of top books on "Customer Relationship Management" and buy the books either online or offline.

If any more book needs to be added to the list of best books on Customer Relationship Management subject, please let us know.

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Manish Bhojasia, a technology veteran with 20+ years @ Cisco & Wipro, is Founder and CTO at Sanfoundry. He is Linux Kernel Developer & SAN Architect and is passionate about competency developments in these areas. He lives in Bangalore and delivers focused training sessions to IT professionals in Linux Kernel, Linux Debugging, Linux Device Drivers, Linux Networking, Linux Storage, Advanced C Programming, SAN Storage Technologies, SCSI Internals & Storage Protocols such as iSCSI & Fiber Channel. Stay connected with him @ LinkedIn | Youtube | Instagram | Facebook | Twitter