Kindly note that we have put a lot of effort into researching the best books on Fashion Marketing subject and came out with a recommended list of top 10 best books. The table below contains the Name of these best books, their authors, publishers and an unbiased review of books on "Fashion Marketing" as well as links to the Amazon website to directly purchase these books. As an Amazon Associate, we earn from qualifying purchases, but this does not impact our reviews, comparisons, and listing of these top books; the table serves as a ready reckoner list of these best books.
|1. “Marketing Fashion, Second edition: Strategy, Branding and Promotion” by Harriet Posner
“Marketing Fashion, Second edition: Strategy, Branding and Promotion” Book Review: This book is designed for students at degree or foundation level and those contemplating a career within the fashion industry. It is a guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. It explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry. It discussed all tools in the modern marketer’s kit from attending fashion fairs to viral marketing and online strategies. It includes examples and case studies drawn from a broad range of fashion, textile, and retail businesses.
|2. “Fashion Marketing (Wiley Desktop Editions)” by Mike Easey
“Fashion Marketing” Book Review: This book is designed for designers.It is essential to help ensure success and reduce the risk of failure in fashion. It offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success.It is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business. It deals with contemporary issues in fashion marketing. It gives information about fashion marketing. It is a systematic approach to fashion marketing, not hyperbole or speculation. It gives a balance of theory and practice, with examples to illustrate key concepts.
|3. “The End of Fashion: How Marketing Changed the Clothing Business Forever” by Teri Agins
“The End of Fashion: How Marketing Changed the Clothing Business Forever” Book Review: This book is designed for anyone with any sort of interest in fashion.It explores all aspects of the fashion industry from manufacturing, retailing, and licensing to image making and financing.The first chapter of the book deals about the end of French influence on global fashion. It points out that the different lifestyle that emerged from the 60s implied a faster rhythm of life, inclusive of international travel and the need for more comfortable clothes. It is very interesting and full of substantial information about events that happened in the fashion world between 1996 and 1999.
| 4. “Fashion Brands: Branding Style from Armani to Zara” by Mark Tungate
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“Fashion Brands: Branding Style from Armani to Zara” Book Review: This book is designed for those in the fashion industry; students of marketing and fashion. It exposes how the use of advertising, store design and the media has altered our fashion sense’. It also shows how a mere piece of clothing can be transformed into something with mystical allure. It has its finger on the fashion pulse more firmly than ever.It includes more on celebrity fashion brands and the rise of the ‘It’ girls and their influence to further analyze every aspect of fashion from a marketing perspective.
| 5. “The Business of Fashion: Designing, Manufacturing and Marketing” by Leslie Davis Burns and Kathy K Mullet
“The Business Of Fashion: Designing, Manufacturing And Marketing” Book Review: This book is designed for students those in textiles and fashion industry. It focuses on how fashion apparel and accessories are designed, manufactured,marketed, and distributed. It covers topics of Organization of the U.S. Textile, Apparel,and Home Fashions Industries. It also covers from Spinning Machine to Fast Fashion, Business and Legal Framework of Textile, Apparel, and Home Fashions Companies.Further it also includes creating a Line,Design, Design Development and Style Selection,Marketing a Line of Apparel or Home Fashions Apparel,Production and Distribution.
| 6. “Designing Brand Identity: An Essential Guide for the Whole Branding Team” by Alina Wheeler
“Designing Brand Identity: An Essential Guide for the Whole Branding Team” Book Review: This book is useful for brand managers,marketers and designers. It gives information on up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. It features more than 30 all–new case studies showing best practices and world–class. It includes more than 35 percent new material. It Offers a proven, universal five–phase process and methodology for creating and implementing effective brand identity.
| 7. “Fashion Portfolio: Design and Presentation” by Anna Kiper
“Fashion Portfolio: Design and Presentation” Book Review: This book is useful for design students or for anyone who designs their own clothes/ textiles. This text takes readers by all the major steps of fashion portfolio creation.It features the main components of the design process from the identification of inspiration source. It covers topics of mood/fabric boards development, creation of original and innovative textiles. It also covers fashion silhouettes and garment details development through extensive research, quick design sketching, fabric manipulation, and draping experimentation. It includes great original designs and illustrations by the author as well as design sketch samples by established designers.
| 8. “Mastering Fashion Marketing (Palgrave Master Series)” by Tim Jackson and David Shaw
“Mastering Fashion Marketing (Palgrave Master Series)” Book Review: This book is designed for students those in fashion and business degrees. It is the first book that combines marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations. It provides unique insights into the reality of fashion marketing.
| 9. “Fashion Marketing Communications” by Gaynor Lea-Greenwood
“Fashion Marketing Communications” Book Review: This book is designed for students of fashion design, fashion marketing, communications and the media. It covers image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. It gives information on important things in the fashion business.
| 10. “The Fundamentals of Digital Fashion Marketing” by Clare Harris
“The Fundamentals of Digital Fashion Marketing” Book Review: This book is designed for students those in fashion careers and fashion graduates. It introduces and explores digital practice within the fashion industry. It is designed to inspire and inform today’s graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies. It gives a summary of some of the key areas of digital marketing in the fashion industry. It covers topics of fashion and marketing digital technologies, fashion and online marketing, social media and fashion marketing. It also covers fashion and film, fashion and mobile media and digital spaces and innovation. At the end of each chapter there includes case studies.
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