| 1."Consumer Behaviour" by Schiffman/ Kumar
“Consumer Behaviour” Book Review: The book provides a comprehensive overview of the fusion between media, entertainment content, and marketing. It emphasizes the critical role of consumer behavior in the planning, development, and execution of marketing strategies. The text delves into the significance of cultural variations in both domestic and international marketing with the help of detailed discussions and examples. The book covers the growing influence of technology on marketing approaches across all businesses. Topics like Behavioral targeting, predictive analytics, and opinion leadership online are also included. Furthermore, it explores subcultures and consumer behavior, derived from factors such as ethnicity, religion, geography, age, and gender, through various case studies.
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| 2."Consumer Behavior: Building Marketing Strategy" by Hawkins and Motherbaugh
“Consumer Behavior Building Marketing Strategy” Book Review: This book aims to enhance the reader’s comprehension of consumer behavior and how it influences marketing strategies. By exploring the factors that affect consumer behavior, the reader will gain insights that can be applied to develop effective marketing plans. The topics covered include group influences, perception, motivation, decision-making processes, outlet selection, and organizational consumer behavior. The book presents a combination of theory and practical examples to help readers understand the concepts and apply them in real-world scenarios. This knowledge is not only beneficial for marketers, but also for consumers and citizens seeking to make informed decisions.
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| 3."Consumer Behavior" by David Loudon and Albert Della Bitta
“Consumer Behavior” Book Review: The book is for marketing students who want to learn more about consumer behavior. It is suitable for both graduate and undergraduate levels. The book covers a wide range of topics, starting with how society affects people’s behavior and moving to the individual level. It emphasizes the practical application of concepts and includes questions, projects, and case studies to help readers understand the material better. Each chapter starts with a list of learning objectives and opening vignettes. The book covers topics such as Applying Consumer Behavior Knowledge and studying consumer behavior.
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| 4."Consumer Behavior: Building Marketing Strategy" by Del Hawkins and David Mothersbaugh
“Consumer Behavior Building Marketing Strategy” Book Review: The book offers practical insights into consumer behavior for managers. It presents a comprehensive overview of various concepts and theories that are relevant to understanding consumer behavior. The use of examples throughout the book facilitates easy comprehension for readers. The aim of the book is to improve our understanding of consumer behavior, and in turn, help us become better consumers, marketers, and citizens. It covers topics such as consumer behavior and marketing regulation, as well as outlet selection and purchase in great detail.
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| 5."The Curious Marketer: Expeditions in Branding and Consumer Behaviour" by Harish Bhat
“The Curious Marketer Expeditions in Branding and Consumer Behaviour” Book Review: The book has a broad target audience, ranging from general readers to marketing professionals and students. It covers the intriguing areas that marketers are presently targeting, concentrating on branding, communication, and consumer insights in the fast-changing consumer-facing field. The author explores over fifty products, places, people, books, and publicity campaigns that excite him as a marketer. The book provides an overview of promotion, packaging, and pricing, along with critical chapters on the art of insightful consumer observation. Additionally, it delves into the psychology of brand colors and the hidden secrets of cool brands.
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| 6."Consumer Behaviour: Text and Cases" by S H H Kazmi and Satish Batra
“Consumer Behaviour Text and Cases” Book Review: This book is aimed at management students specializing in marketing, providing them with a managerial understanding of consumer behavior. It features comprehensive descriptions of various behavioral concepts and theories that are believed to be fundamentally useful in developing an understanding of consumer behavior. The book provides knowledge and skills critically useful for students aspiring to become marketing, brand or sales managers, or those interested in advertising. The end of each chapter includes summaries, discussion questions, projects, and case studies related to actual business situations. It also includes relatively recent research inputs from scholars on various behavioral concepts and theories.
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| 7."Consumer Behaviour: Insights from Indian Market" by Majumdar and Ramanuj
“Consumer Behaviour Insights from Indian Market” Book Review: The book offers a straightforward analysis of consumer behavior, providing valuable insights into important questions about what drives it. It covers both theory and practice, exploring the factors that influence consumer decision-making. The text emphasizes the importance of understanding consumer behavior, and delves into various aspects of consumer psychology, including motivation, perception, and personality. The book examines how consumers behave in different social and cultural contexts, as well as the impact of personal factors and reference groups on consumer behavior. The inclusion of case studies provides readers with practical examples to reinforce their understanding of the concepts presented.
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| 8."Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications" by Jay D Lindquist and Joseph M Sirgy
“Shopper, Buyer and Consumer Behavior Theory and Marketing Applications” Book Review: The book serves as a foundation for developing marketing strategies by explaining how consumers search for, purchase and use products. It delves into consumer behavior related to shopping, buying and consumption, both domestically and internationally, with examples and theories. It covers marketing basics, consumer decision-making processes, and the psychological and sociological factors that influence their decisions. Additionally, it touches on public policy, organizational purchases, and research methods. Each chapter includes a spotlight section at the beginning and end, annotated key terms, review questions, team talk, workshops, and endnotes.
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| 9."Consumer Behavior: A Managerial Perspective" by Dheeraj Sharma and Jagdish N Sheth
“Consumer Behavior A Managerial Perspective” Book Review: The book presents a comprehensive perspective of consumer behavior, covering their role as buyers, users, and payers. Its primary focus is on marketing strategy and management, and it is intended for upper-level or graduate-level courses. The book’s Consumer Values framework demonstrates how consumer behavior is driven by the market values that they seek, providing insights into the decision-making process. By adopting a relationship-oriented approach, the book offers marketers a path to achieve consumer satisfaction and retention.
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| 10."Consumer Behavior An Indian Perspective" by Kumar
“Consumer Behavior An Indian Perspective” Book Review: The book provides a comprehensive understanding of consumer behavior, covering all relevant concepts in this field. A unique feature of this textbook is the inclusion of case studies, which challenge readers to analyze situations, discuss possible solutions, and apply their knowledge. The book also incorporates many real Indian examples to support the content. It covers various topics such as Consumer Behavior and Market Segmentation, the Influence of the Environment on Consumer Behavior, and Individual Determinants of Consumer Behavior, with important concepts explained using various theories and models. This book is a valuable resource for students and professionals interested in marketing and consumer behavior.
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| 11."Fashion Branding and Consumer Behaviors (International Series on Consumer Science)" by Tsan-Ming Choi
“Fashion Branding and Consumer Behaviors (International Series on Consumer Science)” Book Review: The book is a valuable resource for professionals and academics in consumer psychology, marketing, and economics. It explores the interplay between branding strategies and consumer responses through insightful theories, literature reviews, and original research. The book delves into the symbolic interactionist outlook on fashion brand personality and advertisement response, enabling readers to optimize branding strategies in a dynamic market. The book also includes an artificial neural network analysis of fashion brand extensions. Additionally, it examines how consumers’ need for uniqueness influences their perception of purchases, giving readers a comprehensive overview of the impact of this factor.
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