Best Reference Books – Advertising, Corporate Communication and Marketing

«
»
We have compiled the list of Top 10 Best Reference Books on Advertising, Corporate Communication and Marketing subject. These books are used by students of top universities, institutes and colleges. Here is the full list of top 10 best books on Advertising, Corporate Communication and Marketing along with reviews.

Kindly note that we have put a lot of effort into researching the best books on Advertising, Corporate Communication and Marketing subject and came out with a recommended list of top 10 best books. The table below contains the Name of these best books, their authors, publishers and an unbiased review of books on "Advertising, Corporate Communication and Marketing" as well as links to the Amazon website to directly purchase these books. As an Amazon Associate, we earn from qualifying purchases, but this does not impact our reviews, comparisons, and listing of these top books; the table serves as a ready reckoner list of these best books.

1. “Effective Business Communication” by Herta Murphy and Herbert Hildebrandt

“Effective Business Communication” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses how to improve communication skills for becoming a business manager. It discusses the current research and academic principles. It covers various topics like presentations, reports, letters and memos. It also examines the non-verbal communication like intercultural communication and message design. This book has included many tables and illustrations. It also has many real-life case-studies.

2. “Corporate Communication” by Paul A Argenti

advertisement
“Corporate Communication” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the topic of corporate communication in detail. It also discusses the changes that have occured in business environments in the last few decades. It reviews the importance of strategies and communication systems for businesses. It also discusses topics like community involvement, philanthropy and environmental activities. This book has included many tables and illustrations. It also has many real-life case-studies.

3. “Digital Strategies for Powerful Corporate Communications” by Paul A Argenti and Courtney M Barnes

“Digital Strategies for Powerful Corporate Communications” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the explosion of youtube, social networks and blogs. It discusses how these modern day websites are having a great impact on business since mechanical manufacturing. It covers the topics of traditional corporate hierarchies and the empowerment of customers and employees. It discusses the new digital communication strategies based on inclusion, authenticity and transparency. This book has included many tables and illustrations. It also has many real-life case-studies.

4. “Marketing Management 15/e (Four Color)” by Kotler

advertisement
advertisement
“Marketing Management 15/e (Four Color)” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the changing world of marketing. It also discusses the best practices of today’s marketing theory. It reviews the current, engaging and comprehensive marketing management. It examines many digital marketing techniques like social media marketing, content marketing and email marketing. This book has included many tables and illustrations. It also has many real-life case-studies.

5. “Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler

“Marketing 4.0: Moving from Traditional to Digital” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the changing consumer landscape and increasingly connected world. It also discusses the need and concepts of various digital marketing techniques. It examines the short attention span of today’s consumer, and the need to catch their attention in a very effective way. It covers the topics of shifting power dynamics, marketing paradoxes and the increasing splintering in culture. This book has included many tables and illustrations. It also has many real-life case-studies.

6. “The 22 Immutable Laws Of Marketing” by Al Ries and Jack Trout

advertisement
“The 22 Immutable Laws Of Marketing” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the fundamental principles of marketing and advertising. It also discusses the simple but powerful rules of marketing and sales. It reviews the difference of marketing and branding. It includes the case-studies of companies who tried to replace marketing strategies with big budgets and failed miserably. This book has included many tables and illustrations. It also has many real-life examples.

7. “Objective Marketing Aptitude” by Experts Compilation

“Objective Marketing Aptitude” Book Review: This book is written for the students of MBA in marketing. It can also be used by aspirants of banking exams as a reference. This book covers the topics of marketing aptitude and computer awareness. It also covers the topics of pricing, advertising, market segmentation and marketing mix. It reviews the concepts of personal selling, channels of distribution and consumer behaviour. It examines the concepts of marketing environment, sales promotion and consumer protection. This book has included many tables and illustrations. It also has many real-life case-studies.

8. “Advertising: Planning and Implementation” by Singh R

advertisement
“Advertising: Planning and Implementation” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the revolution of the advertising world by the invention of the internet, desktop publishing and e-commerce. It covers the topics of web advertising and other important aspects of advertising. It also reviews integrated marketing communications and the changing face of the advertising world. It includes a large number of ads from the present and the past to illustrate the concepts well. This book has included many tables and illustrations. It also has many real-life case-studies.

9. “The Art Of Creative Thinking” by Rod Judkins

“The Art Of Creative Thinking” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the transformation of society and business through a deeper understanding of human creativity. It also covers the behaviours of successful creative thinkers and how we can learn from them. It reviews the success stories of many Nobel prize winners. It discusses how to think creatively, and also discusses the concept of graphic nudity. This book has included many tables and illustrations. It also has many real-life case-studies.

10. “Advertising and Promotion: An Integrated Marketing Communications Perspective” by Belch

advertisement
“Advertising and Promotion: An Integrated Marketing Communications Perspective” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the fast changing field of promotion and advertising. It discusses more promotional programs other than marketing. It covers the topics of integrated marketing communications and planning the marketing program. It reviews how a business can use the promotional tools to build a relationship with their users. This book has included many tables and illustrations. It also has many real-life case-studies.

People who are searching for Free downloads of books and free pdf copies of these top 10 books on Advertising, Corporate Communication and Marketing – we would like to mention that we don’t have free downloadable pdf copies of these good books and one should look for free pdf copies from these Authors only if they have explicitly made it free to download and read them.

We have created a collection of best reference books on "Advertising, Corporate Communication and Marketing" so that one can readily see the list of top books on "Advertising, Corporate Communication and Marketing" and buy the books either online or offline.

If any more book needs to be added to the list of best books on Advertising, Corporate Communication and Marketing subject, please let us know.

Sanfoundry Global Education & Learning Series – Best Reference Books!

Participate in the Sanfoundry Certification contest to get free Certificate of Merit. Join our social networks below and stay updated with latest contests, videos, internships and jobs!
advertisement
advertisement
Manish Bhojasia, a technology veteran with 20+ years @ Cisco & Wipro, is Founder and CTO at Sanfoundry. He is Linux Kernel Developer & SAN Architect and is passionate about competency developments in these areas. He lives in Bangalore and delivers focused training sessions to IT professionals in Linux Kernel, Linux Debugging, Linux Device Drivers, Linux Networking, Linux Storage, Advanced C Programming, SAN Storage Technologies, SCSI Internals & Storage Protocols such as iSCSI & Fiber Channel. Stay connected with him @ LinkedIn | Youtube | Instagram | Facebook | Twitter