Best Reference Books – Advertisement and Publicity

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We have compiled the list of Top 10 Best Reference Books on Advertisement and Publicity subject. These books are used by students of top universities, institutes and colleges. Here is the full list of top 10 best books on Advertisement and Publicity along with reviews.

Kindly note that we have put a lot of effort into researching the best books on Advertisement and Publicity subject and came out with a recommended list of top 10 best books. The table below contains the Name of these best books, their authors, publishers and an unbiased review of books on "Advertisement and Publicity" as well as links to the Amazon website to directly purchase these books. As an Amazon Associate, we earn from qualifying purchases, but this does not impact our reviews, comparisons, and listing of these top books; the table serves as a ready reckoner list of these best books.

1. “Promotional Advertisements” by Emily Dickinson

“Promotional Advertisements” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the concept of digital marketing in detail. It discusses how online marketing can be used for promoting various brands. It reviews the various parts of digital marketing like email marketing, sms marketing and facebook advertising. It also presents the concepts of instagram marketing and youtube marketing. This book has included many tables and illustrations. It also has many real-life case-studies.

2. “Online Business Publicity” by Stephen King

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“Online Business Publicity” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the research of SEO keywords. It also covers the topics of creating a reputation through messages, images, videos, etc. It also reviews the handling of influencers and social media accounts. It reviews the concepts of digital marketing and its parts in detail. This book has included many tables and illustrations. It also has many real-life case-studies.

3. “Online Reputation Management For Dummies” by Lori Randall Stradtman

“Online Reputation Management For Dummies” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the step by step guide to create an online reputation system. It also discusses the steps to create a solid and productive management system. It covers the topics of dealing with online reputation crisis. It also presents the concept of managing a reputation team. This book has included many tables and illustrations. It also has many real-life case-studies.

4. “Advertisement Training” by Robert Frost

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“Advertisement Training” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book teaches the basic fundamentals of advertising. It gives many advertising ideas and discusses how to create advertising campaigns. It also discusses the integration of digital platforms and traditional techniques. It reviews the writing of ad copy and mail campaigns. This book has included many tables and illustrations. It also has many real-life case-studies.

5. “Training for Advertisement” by Herman Melville

“Training for Advertisement” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses how to work with ad agencies and advertising partners. It also discusses the techniques of writing ad copy for various offline and online platforms. It reviews the new trends in digital marketing and how it gives rise to personal marketing. It also examines the use of offline marketing strategies like print ads to reach the customers. This book has included many tables and illustrations. It also has many real-life case-studies.

6. “Advertisement Policies” by Margaret Mitchell

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“Advertisement Policies” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the many advertising policies laid out by big ad networks like Facebook ,Google, etc. It also reviews that advertisements should not be misleading or deceptive. It examines the clear identification of both the product/service offered and the advertiser as well. It discusses the orientation of advertisement as personal, sexual or religious in nature and how it can harm the image of a company. This book has included many tables and illustrations. It also has many real-life case-studies.

7. “Careers For Creative People: Advertising: and some real world advice from ridiculously talented individuals doing jobs they love” by Chris Gomersall and Dan Keston

“Careers For Creative People: Advertising: and some real world advice from ridiculously talented individuals doing jobs they love” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses in detail the marketing strategies to be used in Facebook. It discusses how to turn the creativity in advertising into a professional career. It reviews the business and social politics of the creative world. It reveals various truths about the advertising industry and discusses the various career paths in this field. This book has included many tables and illustrations. It also has many real-life case-studies.

8. “How to Write a Good Advertisement” by Victor O Schwab

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“How to Write a Good Advertisement” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the tips and tricks to write a good advertisement. It reviews the writing of a hard-hitting and powerful ad copy. It discusses how a good ad can make the products or services irresistible to the consumers. It also discusses how to become an expert copywriter from mail-order entrepreneurs. This book has included many tables and illustrations. It also has many real-life case-studies.

9. “Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)” by Judith Williamson

“Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)” Book Review: This book is written for the students of MBA in marketing. It can also be used by sales managers as a reference. This book discusses the fundamental principles of advertisements. It also discusses the inner meaning of many smaller details of the advertisements. It covers the topics of influencer marketing strategy, brand identity and strategy and graphic design. It also covers the concepts of viral marketing, content marketing and social media marketing. This book has included many tables and illustrations. It also has many real-life case-studies.

10. “Traction: How Any Startup Can Achieve Explosive Customer Growth” by Gabriel Weinberg and Justin Mares

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“Traction: How Any Startup Can Achieve Explosive Customer Growth” Book Review: This book is written for the students of MBA in marketing. It can also be used by startup founders as a reference. This book discusses how startups can get more traction and gain more customers. It discusses the three-step framework for building a customer base. It reviews the business needs of growth sustainability. It also examines trending tactics of online marketing. This book has included many tables and illustrations. It also has many real-life case-studies.

People who are searching for Free downloads of books and free pdf copies of these top 10 books on Advertisement and Publicity – we would like to mention that we don’t have free downloadable pdf copies of these good books and one should look for free pdf copies from these Authors only if they have explicitly made it free to download and read them.

We have created a collection of best reference books on "Advertisement and Publicity" so that one can readily see the list of top books on "Advertisement and Publicity" and buy the books either online or offline.

If any more book needs to be added to the list of best books on Advertisement and Publicity subject, please let us know.

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Manish Bhojasia - Founder & CTO at Sanfoundry
Manish Bhojasia, a technology veteran with 20+ years @ Cisco & Wipro, is Founder and CTO at Sanfoundry. He is Linux Kernel Developer & SAN Architect and is passionate about competency developments in these areas. He lives in Bangalore and delivers focused training sessions to IT professionals in Linux Kernel, Linux Debugging, Linux Device Drivers, Linux Networking, Linux Storage, Advanced C Programming, SAN Storage Technologies, SCSI Internals & Storage Protocols such as iSCSI & Fiber Channel. Stay connected with him @ LinkedIn | Youtube | Instagram | Facebook | Twitter