Here is the listing of Best reference books on Service Engineering and Management.
|1. “Service Management: Operations, Strategy, Information Technology” by James A. Fitzsimmons and Mona J. Fitzsimmons|
|2. “Frontier of Electronic Commerce” by R. Kalakota and A. B. Whiston
Book Review: This book discusses the management and technology that lies behind electronic commerce. This book is very suitable for business managers and professionals dealing with electronic commerce and who want to keep themselves updated with the latest trends in management that are affected by e-commerce technology. The book also specifies the business uses and technology directions of WWW; the book also solves many issues that happen with internet service providers. The book also explains firewalls, transaction security, electronic payment methods and many more.
|3. “Management Control Systems” by R. N. Anthony and V. Govindarajan|
|4. “Essentials of Services Marketing” by K. D. Hoffmann and J. E. G. Bateson|
|5. “Mastering Data Mining-The Art and Science of CRM” by M. J. A. Berry and G. S. Linoff
Book Review: This book offers a case study to best practices in the field of commercial data mining. The book also presents data mining tools and techniques thereby helping in making better business decisions. The book also shifts the focus from understanding data mining techniques to achieving business results thereby stressing on customer relationship management. The book also applies data mining techniques to solve many practical business problems. The book also explains the formulation of business problem, data analysis, result evaluation and many more.
Sanfoundry Global Education & Learning Series – Best Reference Books!