8 Best Books on Market Research

We have compiled a list of the Best Reference Books on Market Research, which are used by students of top universities, and colleges. This will help you choose the right book depending on if you are a beginner or an expert. Here is the complete list of Market Research Books with their authors, publishers, and an unbiased review of them as well as links to the Amazon website to directly purchase them. If permissible, you can also download the free PDF books on Market Research below.

1."Marketing Research: Text and Cases" by Rajendra Nargundkar “Marketing Research: Text and Cases” Book Review: This is a comprehensive textbook that provides a thorough understanding of marketing research concepts and practices. The book covers a wide range of topics including research design, data collection methods, sampling techniques, data analysis, and report writing. It also includes numerous case studies that illustrate the application of marketing research in real-world scenarios. With its clear explanations and practical examples, this book serves as an invaluable resource for students studying marketing research and professionals seeking to enhance their research skills in the field of marketing.
Buy-this-Book (India)	Buy-this-book (US)
2."Strategic Market Research: A Guide to Conducting Research That Drives Businesses" by Beall Phd and Anne E “Strategic Market Research: A Guide to Conducting Research That Drives Businesses” Book Review: This is a comprehensive guidebook that equips businesses with the tools and knowledge to conduct effective market research. The book covers key topics such as research planning, data collection methods, analysis techniques, and actionable insights. It also delves into advanced strategies like competitive intelligence and trend forecasting. With its practical approach and real-world examples, this book serves as a valuable resource for professionals seeking to maximize the impact of their market research efforts and make data-driven decisions that drive business success.
Buy-this-Book (India)	Buy-this-book (US)
3."An Introduction to Market and Social Research" by Karen Adams and Ian Brace “An Introduction to Market and Social Research” Book Review: This is a comprehensive guidebook that provides an introduction to the field of market and social research. The book covers various chapters such as research design, data collection methods, data analysis, and reporting. It explores topics like sampling techniques, questionnaire design, qualitative and quantitative research methods, and ethical considerations in research. With its clear and accessible language, this book serves as an excellent resource for students and beginners in the field who want to understand the fundamentals of market and social research.
Buy-this-Book (India)	Buy-this-book (US)
4."Qualitative Market Research: Everything you always wanted to know about Qualitative Market Research!" by Baskar S Ayer “Qualitative Market Research: Everything you always wanted to know about Qualitative Market Research!” Book Review: This book is an informative and comprehensive book that delves into the world of qualitative market research. The book covers a wide range of topics, including the basics of qualitative research, research design, data collection techniques, analysis methods, and reporting findings. It provides practical insights and real-life examples to help readers understand the nuances of qualitative research. Whether you’re a beginner or an experienced researcher, this book is a valuable resource for enhancing your knowledge and skills in qualitative market research.
Buy-this-Book (India)	Buy-this-book (US)
5."Conducting Market Research for International Business" by S Tamer Cavusgil and John Riesenberger “Conducting Market Research for International Business” Book Review: This book is a comprehensive guide for businesses venturing into international markets. The book covers various chapters that delve into the intricacies of market research in the international context. Topics discussed include understanding international market research, research design, data collection methods, analyzing global consumer behavior, conducting market segmentation, and assessing market potential. With practical insights and real-world examples, this book equips readers with the knowledge and tools needed to conduct effective market research and make informed decisions when expanding their businesses internationally. It is a valuable resource for anyone involved in international business.
Buy-this-Book (India)	Buy-this-book (US)
6."The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers" by Ray Poynter “The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers” Book Review: This book is a comprehensive guidebook for market researchers looking to leverage online and social media platforms. This book covers various chapters that explore the tools and techniques necessary to conduct effective research in the digital age. Topics include online surveys, social listening, online communities, mobile research, and data analysis. With practical tips and case studies, this book equips researchers with the knowledge and skills to navigate the online landscape and gather valuable insights from digital sources. It is a must-have resource for market researchers seeking to harness the power of online and social media research. advertisement advertisement
Buy-this-Book (India)	Buy-this-book (US)
7."The Essentials of Marketing Research" by Lawrence Silver and Robert E Stevens “The Essentials of Marketing Research” Book Review: This book is a comprehensive guide that covers the fundamentals of marketing research. This book is divided into several chapters that explore topics such as the role of marketing research, research design, data collection methods, sampling techniques, data analysis, and reporting findings. With a practical approach and real-world examples, the authors provide readers with a solid foundation in marketing research principles and practices. This book is an essential resource for students, professionals, and anyone interested in understanding and conducting effective marketing research.
Buy-this-Book (India)	Buy-this-book (US)
8."Options Market" by J C Cox and M Rubinstein
Buy-this-Book (India)	Buy-this-book (US)

We have put a lot of effort into researching the best books on Market Research and came out with a recommended list and their reviews. If any more book needs to be added to this list, please email us. We are working on free pdf downloads for books on Market Research and will publish the download link here. Fill out this Market Research books pdf download" request form for download notification.