Here is the full list of best reference books on Integrated Marketing Communication.
|1. “Integrated Marketing Communications” by Kirti Dutta|
|2. “Advertising and Promotion: An Integrated Marketing Communications Perspective” by Belch|
|3. “Integrated Advertising, Promotion and Marketing Communications” by Clow|
|4. “Advertising and Integrated Marketing Communications” by Kruti Shah|
|5. “Integrated Retail Marketing Communication” by Sudhakar G.P|
|6. “ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE” by George Belch and Michael Belch|
|7. “Integrated Marketing Communication: Pentacom” by Malaval/Kumar|
|8. “Marketing Communications, 4/E (An Integrated Approach)” by Jonathan Taylor and P R Smith|
|9. “Advertising Promotion and Other Aspects of Integrated Marketing Communications” by Terence A. Shimp|
|10. “Integrated Marketing Communication: Trends and Innovations” by Shridha Jain|
If any more book needs to be added to the list of best books on Integrated Marketing Communication Subject, please let us know.
Sanfoundry Global Education & Learning Series – Best Reference Books!