7 Best Books on Industrial Marketing

We have compiled a list of the Best Reference Books on Industrial Marketing, which are used by students of top universities, and colleges. This will help you choose the right book depending on if you are a beginner or an expert. Here is the complete list of Industrial Marketing Books with their authors, publishers, and an unbiased review of them as well as links to the Amazon website to directly purchase them. If permissible, you can also download the free PDF books on Industrial Marketing below.

 
1."Industrial Marketing" by Francis Cherunilam
“Industrial Marketing” Book Review: This book is specifically designed to cover the syllabus of Industrial Marketing for Management and Commerce courses. It provides a thorough understanding of the fundamentals and concepts of industrial marketing, filling a significant gap in the available resources. The book is comprehensive, concise, and written in a clear and accessible manner. It includes illustrative diagrams and tables that aid in easy recapitulation and presentation for students. Additionally, the book incorporates a range of real-life cases, varying in size, which facilitate a practical approach and deeper engagement with the subject matter.

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2."Industrial Marketing" by Milind T. Phadtare
“Industrial Marketing” Book Review: The book serves as a valuable resource for management students as it not only aims to improve their conceptual understanding of industrial marketing but also to enhance their practical skills in the field. The comprehensive coverage of topics includes the fundamentals of marketing, concepts in industrial marketing, the industrial marketing environment, gathering market intelligence, organizational buying behavior, and segmentation and positioning in industrial marketing. In addition, the book delves into product mix, price mix, marketing channels, marketing control, and project marketing. It emphasizes the importance of marketing channels and their selection criteria, as well as providing an explanation of commercial clauses and contents of documents. The inclusion of real-life examples, diagrams, and tables aid in facilitating a better comprehension of the subject matter.

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3."Industrial Marketing: Analysis, Planning and Control" by Reeder
“Industrial Marketing Analysis, Planning and Control” Book Review: The book presents a comprehensive introduction to industrial marketing, covering various topics. One of the sections focuses on industrial marketing environments, with particular attention given to international factors. Additionally, the book delves into high-technology exports and examines crucial areas like the resellers market and computerized techniques. It also discusses the dimensions of industrial marketing, the nature of industrial buying, and strategic formulation in industrial markets. Another section is dedicated to managing advertising and formulating pricing policies.

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4."Industrial Marketing" by Hory Sankar Mukerjee
“Industrial Marketing” Book Review: The aim of this textbook is to generate a keen interest among students in the field of Industrial Marketing. Every chapter in this book is designed to stimulate the reader’s “mind power,” with introductory and concluding sections. The book covers various topics, including the Industrial Marketing Environment, Industrial Buying and Buying Behaviour, Strategic Planning Process, Marketing Logistics and Supply Chain Management, and Managing Customer Relationships. In addition, it offers an in-depth exploration of Business Ethics and Corporate Social Responsibility. To enhance comprehension, the book includes case studies.

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5."Business Marketing (Industrial Marketing)" by Dr Francis Cherunilam
“Business Marketing (Industrial Marketing)” Book Review: This book encompasses the Industrial Marketing syllabus for Management and Commerce courses, delving into the fundamental concepts of this field. It effectively fills the void in this area of study with its comprehensive and concise yet lucid approach. The book includes numerous illustrative diagrams and tables, facilitating easy comprehension and recall for students. In addition, it features various cases of varying sizes, providing a practical orientation to the subject matter and aiding in a deeper understanding of the concepts.

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6."Industrial Marketing" by P K Ghosh
“Industrial Marketing” Book Review: This book is designed to the needs of management students, as it comprehensively covers various topics relevant to the field. It delves into organizational buying and buyer behavior, as well as strategy formulation in industrial markets. Additionally, it includes information about product channels and highlights the significance of price planning for industrial goods and services. To enhance reader comprehension, the book incorporates tables, flow charts, and diagrams. It also examines the role of personal selling in industrial marketing, customer satisfaction, and industrial marketing research. Lastly, the book provides details on standard and fabricated industrial products, capital equipment, and services.

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7."Industrial Marketing" by Badi and N V
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We have put a lot of effort into researching the best books on Industrial Marketing and came out with a recommended list and their reviews. If any more book needs to be added to this list, please email us. We are working on free pdf downloads for books on Industrial Marketing and will publish the download link here. Fill out this Industrial Marketing books pdf download" request form for download notification.

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